
// Industries · Marketing agencies
Briefs, reviews and scopes of work. How the work gets made, not the work itself.
An agency's internal record (briefs, review rounds, scopes of work, proofing comments) shows how creative work gets decided. That can be evaluated. Client deliverables, brand assets and media lists belong to your clients and stay out.
The systems your team already writes in
Nothing new to install. What counts is years of work on the same systems, connected across them.
// Your written record
Years of connected work
7 systems, one trail
What's in, and what stays out
Typically licensable
- Internal briefs and review discussions
- Scopes of work
- Proofing comments on process
- SOPs
Stays out
- Client deliverables and brand assets
- Media lists
- Anything a client owns
Who counts toward the 30
Count everyone who works in your project and communication tools daily, including regular contractors.
Questions owners ask
- Our clients own the work.
- They do, and it stays out. What's evaluated is your internal process.
- Isn't most of our communication in Slack?
- Good. Tell us your Slack plan; full exports depend on it.
- We're 25 people.
- Some programs accept smaller teams. Book a data consultation and we'll tell you which.

Book your data consultation
Tell us about your company. A data specialist calls you by the next business day. Nothing you tell us commits you to anything.